A weekly, behind-the-scenes log of how two people are taking Kai from zero toward a unicorn. The experiments, the tools, the calls, and the things that broke. Written for builders and operators who want the playbook, not the highlight reel.
Issue #011 of How We Grow: how Lambert gets Kai's backlinks by trading Morgen's authority, why 90% of them came to us without any outreach, and what the domain rating actually did.
Issue #010 of How We Grow: Jim rebuilt Kai's onboarding in four days, made connecting an email compulsory, and explains why he'd ignore the before-and-after numbers it produced.
Issue #009 of How We Grow: how our Instagram and TikTok actually run, what Claude does every week, and why 200K views on one video still hasn't produced a paying user.
Issue #008 of How We Grow: 6 days in one house in Caparica with the whole team. What each of us shipped, why we run these 2 months before launch, and the content experiment that turned 400K views into 10 sign-ups.
Issue #007 of How We Grow: 4 months of AI-written SEO content brought us 18 organic clicks. What we got wrong, the pipeline we replaced it with, and why we think LLM search makes SEO more valuable, not less.
Issue #006 of How We Grow: Jim built an analytics hub that pulls every channel, sign-up, activation and cost metric into one dashboard we can question in natural language. Why we built instead of buying, and where it can go wrong.
Issue #005 of How We Grow: we rebuilt every Kai feature page on the new brand, entirely in code with Claude and never opening Figma. Why the design system came last, why consistency kills a feature page, and the versions we cut.
Issue #004 of How We Grow: we renamed from Omnia to Kai and hired a branding specialist, then turned his creative process into rules and a pipeline our agents can run, so AI generates our brand on demand.
Issue #003 of How We Grow: we launched our free meeting-transcription Chrome extension on Product Hunt and read the dashboards. The launch-day spike, where the signups came from, and the organic lift that keeps compounding long after launch day.
Issue #002 of How We Grow: why we ripped out Linear and Notion and run our whole sprint system inside Claude Code. The setup, the three skills (with the prompts), what breaks, and the closed beta we just opened.
Issue #001 of How We Grow: what two people are actually doing to grow Kai before launch. The waitlist, going AI-native, social, free tools, and what broke.
Start free with Kai. You'll get each How We Grow issue as it ships, plus the product we're building in the open.
