Positioning

3 articles

How We Grow (19)Ai Native (13)Granola (7)Ai Executive Assistant (6)Otter AI (4)Fathom (3)Claude (3)Build In Public (3)Positioning (3)Wispr Flow (3)Notion (3)

How We Grow

We Launched Our Startup, Then Questioned Everything

Issue #019 of How We Grow: 3 weeks after our Product Hunt launch, 182 sign-ups in a week and still 18 people using Kai 3 days a week. Why Jim stopped our ads, the calls that replace them, and the value day, our new North Star.

October 31, 2026

How We Grow

Inside Our Product Hunt Launch

Issue #017 of How We Grow: David joins us two days after Kai's Product Hunt launch to talk about what a launch is for when you're already live, why finishing fifth was useful, and the Instagram trick that took our account from 300 to 700 followers.

October 16, 2026

How We Grow

How We're Positioning a SaaS

Issue #012 of How We Grow: Kai works for three different kinds of user and only one of them can have the homepage. The framework Jim ran, the group we cut before spending anything, and how we're testing the rest.

September 4, 2026