Claude

3 articles

How We Grow (18)Ai Native (13)Granola (7)Ai Executive Assistant (6)Otter AI (4)Fathom (3)Claude (3)Build In Public (3)Wispr Flow (3)Notion (3)

How We Grow

The Lab Behind Our Instagram

Issue #018 of How We Grow: the content lab Lambert built behind our Instagram. 800 clips Claude tags second by second, reels Claude edits from them, every idea tested 3 ways on people who don't follow us, and why 570,113 views haven't been turned into customers yet.

October 24, 2026

How We Grow

One Year of Building With AI

Issue #016 of How We Grow: Jim's first year at Morgen, told through the models we built with, what each new one changed, and how the growth job looks when one person can ship a project in a day.

October 6, 2026

Guides

How to Use Claude at Work, and Why It Still Sounds Generic

Claude handles the tutorial part fine. The output stays generic because the context it needed was said in a meeting and never written down.

September 10, 2026